Investor Education

Privacy Policy

Privacy Policy

Effective Date: July 27, 2026
Last Updated: July 27, 2026

Your privacy is important to us. This Privacy Policy explains the types of information that PriceToWorth may collect when you visit our website, how that information may be used, and the choices available to you.

This Privacy Policy applies to PriceToWorth.com and the pages, financial tools, stock screeners, market information, and other resources made available through the website.

1. No Account Registration Required

PriceToWorth does not require you to create an account or register in order to access its publicly available services.

You may browse the website freely and use the available stock pages, financial information, screening tools, valuation resources, and other public features without providing a username, password, or account profile.

Because PriceToWorth does not operate public user accounts, we do not collect account registration details, account passwords, subscriber profiles, or brokerage login credentials from visitors browsing the website.

2. Information You Choose to Provide

PriceToWorth generally does not require visitors to provide personal information in order to browse the website.

If you contact us through our contact form, report a technical issue, submit a question, or otherwise communicate with us, we may receive the information you voluntarily provide, such as:

  • Your name, if provided;
  • Your email address, if provided;
  • The subject and content of your message;
  • Information relating to your inquiry or request; and
  • Any other information you voluntarily include in your communication.

We use this information only as reasonably necessary to review and respond to your message, provide assistance, investigate a reported issue, protect the website, or comply with applicable legal obligations.

You should not submit passwords, brokerage account credentials, banking information, payment card details, government identification numbers, or other sensitive information through the general contact form.

3. Information Collected Automatically

Like most websites, PriceToWorth and the service providers supporting the website may automatically collect certain technical and usage information when you visit or interact with the website.

This information may include:

  • Your Internet Protocol address;
  • Browser type and browser settings;
  • Device type and operating system;
  • Internet service provider;
  • Approximate geographic location derived from your IP address;
  • Date and time of access;
  • Pages viewed and time spent on those pages;
  • Referring and exit pages;
  • Links, buttons, and website features with which you interact;
  • Number of clicks and navigation patterns;
  • Screen resolution and general device characteristics;
  • Cookie identifiers and similar online identifiers;
  • Website performance, diagnostic, and error information; and
  • Information used to detect automated traffic, fraud, abuse, or security threats.

This information is generally used in an aggregated or technical manner to analyze trends, administer the website, improve performance, understand how visitors use the website, maintain security, and improve the relevance and usability of our content.

4. Log Files

PriceToWorth uses standard server log files. These files may record information such as IP addresses, browser type, Internet service provider, referring and exit pages, date and time stamps, pages visited, and the number or sequence of clicks.

Log-file information may be used to:

  • Analyze website usage and traffic trends;
  • Administer and maintain the website;
  • Diagnose errors and technical problems;
  • Improve website speed, reliability, and usability;
  • Detect suspicious, automated, or abusive activity; and
  • Protect PriceToWorth and its visitors from security threats.

PriceToWorth does not require visitors to identify themselves in order to browse public pages, and standard log-file information is not collected for the purpose of personally identifying ordinary visitors.

5. Cookies and Similar Technologies

PriceToWorth and certain third-party service providers may use cookies, JavaScript, web beacons, pixels, local storage, tags, and similar technologies.

A cookie is a small data file stored on your browser or device. Cookies and similar technologies may be used to:

  • Operate and secure the website;
  • Remember visitor preferences and privacy selections;
  • Analyze website traffic and visitor interactions;
  • Measure website and content performance;
  • Detect fraud, invalid traffic, and abuse;
  • Deliver and measure advertisements;
  • Limit how frequently the same advertisement is displayed; and
  • Personalize advertisements where permitted by applicable law and your consent choices.

Some cookies remain only for the duration of your browsing session, while others may remain on your device for a longer period or until you delete them.

You may disable or delete cookies through your browser settings. However, disabling certain cookies may affect the operation, availability, or performance of some website features.

6. Google AdSense and Advertising Cookies

PriceToWorth uses Google AdSense, a third-party advertising service provided by Google, to display and manage advertisements on the website.

Third-party vendors, including Google, may use cookies to serve advertisements based on a visitor’s previous visits to PriceToWorth and/or other websites.

Google’s use of advertising cookies enables Google and its advertising partners to serve advertisements to visitors based on their visits to PriceToWorth and other websites on the Internet.

As a result of advertisements being displayed on or interacted with through PriceToWorth, Google and its advertising partners may receive or process information such as:

  • IP addresses;
  • Cookie and advertising identifiers;
  • Browser and device information;
  • Approximate geographic location;
  • The page on which an advertisement appears;
  • Previous visits to this website or other websites;
  • Advertisement impressions and interactions;
  • Information used for frequency capping and aggregated reporting; and
  • Information used to detect fraud, abuse, or invalid advertising traffic.

PriceToWorth does not provide Google AdSense with your name, postal address, email address, or telephone number merely because you browse the website. However, Google and other third-party providers may independently collect or process online identifiers and technical information in accordance with their own privacy policies and applicable law.

Google may use information received from websites that use its services to deliver and maintain its services, measure advertising performance, protect against fraud and abuse, and personalize content and advertisements where permitted.

You can learn more about how Google uses information from websites and applications that use Google services by visiting:

How Google uses information from sites or apps that use its services

You can learn more about Google’s advertising technologies by visiting:

Google Advertising Technologies

7. Personalized, Non-Personalized, and Limited Advertising

Depending on your location, privacy choices, browser settings, and applicable law, advertisements displayed on PriceToWorth may be personalized, non-personalized, or limited.

Personalized advertisements may be selected using information such as previous browsing activity, interests, approximate location, or other permitted advertising signals.

Non-personalized advertisements are generally selected using contextual information, such as the content of the page being viewed, general location, or current search terms, rather than a visitor’s previous browsing interests.

Limited advertisements may be displayed with restricted use of personal information for advertising personalization.

Non-personalized and limited advertisements may still use cookies or similar technologies for purposes such as advertisement delivery, frequency capping, aggregated reporting, security, fraud prevention, and detecting invalid traffic.

8. Remarketing and Interest-Based Advertising

Information collected through advertising cookies and similar technologies may be used for remarketing or interest-based advertising through Google’s advertising network.

Remarketing may allow advertisements relating to content, products, or services in which a visitor has previously shown interest to be displayed on other websites that participate in the same advertising network.

You may manage how Google personalizes advertisements for you through:

Google Ads Settings

You may also review opt-out choices offered by participating advertising companies through:

Opting out of personalized advertising does not prevent advertisements from being displayed. It generally means that the advertisements you see may be less closely related to your previous activity or interests.

9. Why We Use Analytics and Advertising Technologies

PriceToWorth uses analytics and advertising technologies to understand website performance, improve the visitor experience, maintain and develop free financial tools and resources, measure advertising effectiveness, and support the costs of operating the website.

These technologies are not used by PriceToWorth for the purpose of secretly monitoring the private lives of visitors. Their purpose is to understand general website interactions, improve the website, maintain security, and provide or measure advertising in accordance with visitor choices and applicable law.

10. Third-Party Cookies and Technologies

Google, Microsoft, and other independent service providers may place or read their own cookies, scripts, pixels, local-storage entries, or similar technologies when their services are used through PriceToWorth.

PriceToWorth does not have direct access to or control over cookies independently placed and managed by third-party providers. Those providers process information according to their own privacy policies, contractual terms, consent requirements, and legal obligations.

We encourage visitors to review the privacy policies of Google, Microsoft, and any other relevant third-party provider for more detailed information about their data-processing practices and available privacy controls.

11. Other Third-Party Services

Some PriceToWorth pages or features may use services supplied by third parties, including:

  • Financial market data and information providers;
  • Stock-chart and market-widget providers;
  • Website hosting and content-delivery providers;
  • Security and abuse-prevention services;
  • Analytics and performance-measurement providers;
  • Advertising and advertising-technology providers; and
  • Communication or contact-form services.

These third parties may receive technical information necessary to provide their services, such as your IP address, browser information, device information, requested page, or interaction data.

Third-party websites, embedded tools, and external links are governed by their own privacy policies and terms. PriceToWorth is not responsible for the privacy practices, content, security, or availability of independent third-party websites or services.

12. Consent and Privacy Controls

Where required by applicable law, PriceToWorth requests consent before storing or accessing non-essential cookies or before collecting, sharing, or using personal data for personalized advertising or analytics.

A consent or privacy message may allow eligible visitors to:

  • Accept or reject certain uses of cookies;
  • Choose between personalized and non-personalized advertising where available;
  • Review advertising and analytics purposes;
  • Review participating advertising vendors;
  • Modify or withdraw previous consent choices; and
  • Submit privacy choices required under applicable regional laws.

Changing or withdrawing consent does not affect processing that lawfully occurred before the preference was changed.

Deleting cookies, changing browsers, using another device, or browsing in private mode may cause your privacy selections to be reset.

13. European Economic Area, United Kingdom, and Switzerland

Where required for visitors in the European Economic Area, the United Kingdom, and Switzerland, PriceToWorth requests the necessary consent for cookies or similar local-storage technologies and for the collection, sharing, and use of personal data for advertising personalization.

Visitors may be offered the ability to accept, reject, or manage advertising and analytics choices through a consent-management interface.

Depending on the visitor’s choices and applicable law, Google may serve personalized, non-personalized, or limited advertisements.

14. United States Privacy Choices

Residents of certain U.S. states may have rights concerning personal information processed for targeted advertising or activities that may be legally defined as the sale or sharing of personal information.

Where required by applicable law and supported by the website’s privacy controls, eligible visitors may request to opt out of targeted advertising or certain advertising-related data uses.

PriceToWorth may also recognize legally required browser-based opt-out preference signals where applicable and technically supported.

15. How We Use Collected Information

PriceToWorth may use collected information to:

  • Operate, maintain, and secure the website;
  • Provide stock information, financial tools, and website features;
  • Analyze website usage and visitor trends;
  • Improve website design, navigation, and content;
  • Measure website and advertising performance;
  • Display and manage advertisements;
  • Remember visitor preferences and consent selections;
  • Respond to contact-form submissions and support requests;
  • Detect fraud, invalid traffic, security incidents, and abuse;
  • Investigate technical errors and service interruptions;
  • Enforce our terms, policies, and legal rights; and
  • Comply with applicable legal or regulatory obligations.

16. How Information May Be Shared

Information may be processed or disclosed to service providers only where reasonably necessary for the purposes described in this Privacy Policy, including website hosting, security, analytics, advertising, performance measurement, communications, and technical support.

Information may also be disclosed where reasonably necessary to:

  • Comply with applicable law, regulation, court order, or lawful legal process;
  • Respond to a valid request from a government or regulatory authority;
  • Investigate fraud, security incidents, invalid traffic, or abuse;
  • Protect the rights, property, security, or safety of PriceToWorth, its visitors, service providers, or the public; or
  • Complete a merger, acquisition, restructuring, sale of assets, or similar business transaction.

PriceToWorth may use or disclose aggregated or de-identified information that does not reasonably identify an individual visitor.

17. Data Retention

We retain information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to requests, maintain website security, resolve disputes, comply with legal obligations, and protect or enforce our rights.

Retention periods may vary according to the type of information, the reason it was collected, security requirements, and applicable legal obligations.

Google, Microsoft, and other independent third-party providers may retain information according to their own policies and retention practices.

18. Data Security

PriceToWorth uses reasonable technical, administrative, and organizational measures designed to protect information against unauthorized access, misuse, alteration, loss, or disclosure.

However, no Internet transmission, website, server, or electronic-storage system can be guaranteed to be completely secure. Visitors should use reasonable caution when submitting information online.

19. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information relating to you;
  • Request correction of inaccurate information;
  • Request deletion of certain information;
  • Object to or restrict certain processing;
  • Withdraw consent where processing is based on consent;
  • Opt out of certain personalized or targeted advertising activities;
  • Request information about certain categories of data use or disclosure; and
  • Submit a complaint to an applicable data-protection authority.

These rights may be subject to jurisdiction-specific conditions, verification requirements, legal exceptions, and limitations.

Because PriceToWorth does not require visitor accounts, we may possess only limited information that can reasonably be associated with a particular visitor. We may request sufficient information to verify and process a privacy request, but we will not require more information than is reasonably necessary for that purpose.

20. Children’s Privacy

PriceToWorth is a general financial-information website and is not directed to children under the age of 13 or any higher minimum age established by applicable law.

We do not knowingly request that children provide personal information through the website. If you believe that a child has submitted personal information to us, please contact us so that we can review the matter and take appropriate action.

21. Changes to This Privacy Policy

PriceToWorth may update this Privacy Policy when necessary to reflect changes in the website, technologies, service providers, advertising practices, legal obligations, or privacy requirements.

When this Privacy Policy is updated, the “Last Updated” date shown at the top of the page will be revised.

Where applicable law requires consent or a specific notice regarding a material change, PriceToWorth will not rely solely on continued website use as a substitute for that required consent or notice.

22. Contact Us

If you need additional information, have questions about this Privacy Policy, or wish to submit a privacy-related request, please contact us through the contact form available on PriceToWorth.

When contacting us, please provide enough information for us to understand and respond to your request. Do not include passwords, brokerage login information, banking details, payment card information, or other highly sensitive information in your message.