Vera Bradley Inc (VRA)

Vera Bradley, Inc. is a consumer discretionary company focused on women’s handbags, luggage, travel items, fashion accessories, and home and gift products in the United States. The company operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Its product range includes bags such as backpacks, totes, crossbodies, satchels, clutches, lunch bags, and baby bags, along with wallets, lanyards, eyewear, scarves, technology accessories, hair accessories, and Pura Vida-branded jewelry and apparel. Vera Bradley also offers travel goods, home textiles, bedding, mugs, tumblers, sleepwear, footwear, outerwear, socks, and tops. In addition to product sales, the company is involved in stationery, licensing, freight, merchandising, and gift card breakage services. Vera Bradley sells through its own stores, e-commerce platforms, specialty and department stores, national accounts, third-party online channels, inventory liquidators, and licensing arrangements, while Pura Vida products are distributed through wholesale partners and the brand’s website. The company was founded in 1982 and is headquartered in Roanoke, Indiana.

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