Baozun Inc (BZUN)

Baozun Inc. is an American depositary receipt listed on the NASDAQ that represents common stock of Baozun Inc., a company with operations in China. Through its subsidiaries, Baozun provides end-to-end e-commerce solutions and brand management services for businesses in the People’s Republic of China. Its activities span online store design and setup, visual merchandising, marketing, customer service, warehousing, order fulfillment, and related technology-enabled support. The company also works with brand partners on strategy, retail and e-commerce operations, supply chain and logistics, and brand positioning. Baozun serves customers across several categories, including apparel, appliances, electronics, home products, food and health products, beauty and cosmetics, consumer goods, mother and baby products, and automobiles. Founded in 2007 and headquartered in Shanghai, the company was previously known as Baozun Cayman Inc. before adopting its current name in March 2015.


Jump directly to the stock analysis sections supported by the latest available data.

Data update note: Fair value and stock analysis metrics are updated after regular market sessions when new data becomes available.
Ticker Fair Value Fair Value Upside/Downside Fair Value Rating Analyst Price Target Analyst Target Upside/Downside Analyst Target Rating Overall Financial Health Dividend Yield Next Earnings Date Price-to-Book Ratio Price-to-Sales Ratio Market Cap Enterprise Value Total Debt / Total Capital Free Float / Shares Outstanding Altman Z-Score Payout Ratio Free Cash Flow / Net Income
NASDAQ-BZUN
$2.86
-4.5% Downside
Fair
$4.58
53.1% Upside
Bargain
Great
0.0%
December 1, 2026
0.3x
0.1x
173.8 M
240.7 M
38.5%
71.5%
6.8
-16.4%
-436.0%
Valuation • Fair Value

Baozun Inc (NASDAQ-BZUN) Fair Value by Valuation Model

Review the available estimates for Baozun Inc (NASDAQ-BZUN), including Comps Fair Value.

Primary Valuation Read

Fair Value

$2.86

Estimated downside of 4.5% versus the current market price.

Fair Value Confidence

Med

Confidence level for the primary fair value estimate.

Comps Fair Value

$2.86

Comparable-company valuation reference.

Analyst Price Target

$4.58

Analysts imply upside of 53.1%.

How to read these valuation models

Use the 4 available valuation references for Baozun Inc (NASDAQ-BZUN) as analytical inputs, not a standalone conclusion. Valuation methods can differ because they rely on different assumptions, time horizons and financial inputs; compare the estimates with the current price and the company’s financial quality.

Profitability • Growth

Profitability & Growth for Baozun Inc (NASDAQ-BZUN)

Review the profitability and growth indicators currently supported by the latest data.

Revenue

1.539 B

Current operating scale indicator.

Revenue Forecast

1.604 B

Forward revenue estimate.

EBITDA

51.218 M

Current operating profitability reference.

EBITDA Forecast

62.816 M

Forward operating profitability estimate.

How to read profitability and growth

This section helps investors review Baozun Inc (NASDAQ-BZUN) from an operating perspective by combining current scale, forward revenue expectations and EBITDA-related profitability measures.

Quality • Risk

Quality & Financial Risk for Baozun Inc (NASDAQ-BZUN)

Review the financial quality and risk indicators currently supported by the latest data.

Financial Health

Great

Positive financial-health read.

Piotroski Score

6

Mid-range quality score.

Beneish M-Score

-2.91

No elevated caution signal from this screen.

Altman Z-Score

6.8

Relatively strong balance-sheet zone.

FCF / Net Income

-436.0%

Cash conversion quality indicator.

How to read quality and risk

This section combines quality, balance-sheet and accounting-risk indicators for Baozun Inc (NASDAQ-BZUN). Read the metrics together: no single score is a complete investment conclusion, but the combined view can highlight financial strength, earnings quality and areas that may deserve closer review.

Events • Dividends

Upcoming Events & Dividends for Baozun Inc (NASDAQ-BZUN)

Track the upcoming dates and dividend metrics currently supported by the latest data.

Next Earnings Date

December 1, 2026

Days to Earnings

70

Dividend Yield

0.0%

No current dividend yield is indicated.

Payout Ratio

-16.4%

Dividend payout reference.

How to read events and dividends

This section helps investors track time-sensitive items for Baozun Inc (NASDAQ-BZUN), including the next earnings date and dividend-related milestones. These items can matter for short-term volatility, income planning and event-driven positioning.

Stock Forecast • Technical Outlook

Baozun Inc (NASDAQ-BZUN) Stock Forecast & Technical Outlook

Review Baozun Inc (NASDAQ-BZUN) across multiple technical time frames, alongside analyst recommendation data, to form a faster read on market positioning and near-term sentiment.

Technical Signals by Time Frame

Switch between time frames to review the current technical signal for the stock.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 15-minute • intraday
Neutral

The 15-minute technical read for Baozun Inc (NASDAQ-BZUN) is currently Neutral. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 1-hour • short-term
Strong Buy

The 1-hour technical read for Baozun Inc (NASDAQ-BZUN) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: daily • daily
Strong Buy

The daily technical read for Baozun Inc (NASDAQ-BZUN) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: weekly • weekly
Strong Buy

The weekly technical read for Baozun Inc (NASDAQ-BZUN) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: monthly • monthly
Neutral

The monthly technical read for Baozun Inc (NASDAQ-BZUN) is currently Neutral. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Analyst Consensus for Baozun Inc (NASDAQ-BZUN)

A consolidated view of buy, hold and sell recommendations based on the currently available analyst data.

Strong Sell Sell Neutral Buy Strong Buy
Consolidated analyst recommendation mix
Strong Buy

Based on the available recommendation mix, Baozun Inc (NASDAQ-BZUN) has a Strong Buy consensus, with 5 buy, 1 hold and 0 sell recommendations in the current data set.

Buy 5
Hold 1
Sell 0
FAQ Fast Investor Answers

Baozun Inc (NASDAQ-BZUN) Stock FAQ

Data-supported answers about Baozun Inc (NASDAQ-BZUN), including explicit coverage status where a reliable valuation estimate is not currently available.

Fair Value
$2.86
Estimated downside 4.5%
Valuation Rating
Overvalued
Estimated downside of 4.5%
Analyst Target
$4.58
Implied upside 53.1%
Financial Health
Great
Current financial-health read

The current fair value estimate for Baozun Inc (NASDAQ-BZUN) is $2.86. This implies an estimated downside of 4.5% versus the current market price.

Based on the current fair value estimate, the stock appears overvalued, with estimated downside of 4.5% versus the current market price.

The available analyst price target for Baozun Inc (NASDAQ-BZUN) is $4.58. The analyst target implies estimated upside of 53.1%.

The current financial health read for Baozun Inc (NASDAQ-BZUN) is Great. This should be reviewed alongside valuation, profitability, debt and cash-flow quality metrics.

The next earnings date currently listed for Baozun Inc (NASDAQ-BZUN) is December 1, 2026.

The latest available data indicates no current dividend yield for Baozun Inc (NASDAQ-BZUN).

The current market capitalization listed for Baozun Inc is 173.8 M.

The current enterprise value listed for Baozun Inc is 240.7 M. Enterprise value can provide a broader valuation view than market capitalization alone because it also considers net debt.

The ticker symbol for Baozun Inc is NASDAQ-BZUN, and the stock is listed on NASDAQ.

Baozun Inc (NASDAQ-BZUN) is listed on NASDAQ.

The current debt-to-total-capital ratio listed for Baozun Inc is 38.5%, which helps investors evaluate the company’s financing structure and leverage profile.

The free float listed for Baozun Inc is 71.5%. Free float helps investors understand how much of the share base is available for public trading.