Purple Innovation Inc (PRPL)
Purple Innovation, Inc. is a U.S.-based consumer products company focused on sleep and comfort-related goods. It develops, manufactures, and sells mattresses, pillows, bedding items such as sheets, blankets, duvets, and mattress protectors, along with foundations, bases, and seat cushions. The company reaches customers through its direct-to-consumer e-commerce platform, retail wholesale partners, third-party online channels, and Purple showrooms. Founded in 2010 and headquartered in Lehi, Utah, Purple Innovation trades on NASDAQ as common stock under the symbol PRPL.
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| Ticker | Fair Value | Fair Value Upside/Downside | Fair Value Rating | Analyst Price Target | Analyst Target Upside/Downside | Analyst Target Rating | Overall Financial Health | Dividend Yield | Next Earnings Date | Market Cap | Enterprise Value | Total Debt / Total Capital | Free Float / Shares Outstanding | Altman Z-Score | Free Cash Flow / Net Income |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
NASDAQ-PRPL
|
$3.02
|
13.1% Upside
|
Fair
|
$25
|
836.3% Upside
|
Bargain
|
Weak
|
0.0%
|
November 10, 2026
|
11.641 M
|
203.7 M
|
94.8%
|
51.8%
|
-2.7
|
19.6%
|