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Purple Innovation Inc (PRPL)

Featured in Overvalued Stocks

Purple Innovation, Inc. is a U.S.-based consumer products company focused on sleep and comfort-related goods. It develops, manufactures, and sells mattresses, pillows, bedding items such as sheets, blankets, duvets, and mattress protectors, along with foundations, bases, and seat cushions. The company reaches customers through its direct-to-consumer e-commerce platform, retail wholesale partners, third-party online channels, and Purple showrooms. Founded in 2010 and headquartered in Lehi, Utah, Purple Innovation trades on NASDAQ as common stock under the symbol PRPL.


Stock Summary Fair Value Profitability & Growth Quality & Risk Events & Dividends Technical Outlook FAQ

Jump between the core stock analysis sections, valuation data, fair value models, technical outlook, and FAQ.

Data update note: Fair value and stock analysis metrics are updated after regular market sessions when new data becomes available.
Ticker Fair Value Fair Value Upside/Downside Fair Value Rating Analyst Price Target Analyst Target Upside/Downside Analyst Target Rating Overall Financial Health Upcoming Dividend Ex-Date Dividend Payment Date Upcoming Dividend Dividend Yield Next Earnings Date P/E Ratio Price-to-Book Ratio Price-to-Sales Ratio Market Cap Enterprise Value Total Debt / Total Capital Free Float / Shares Outstanding Altman Z-Score Payout Ratio Free Cash Flow / Net Income
NASDAQ-PRPL
$6.40
3.4% Upside
Fair
$20.63
232.9% Upside
Bargain
Weak
—
—
—
0.0%
August 10, 2026
-0.4x
-0.4x
0.1x
26.68 M
213.5 M
88.8%
51.8%
-2.0
—
24.2%
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Valuation • Fair Value

Purple Innovation Inc (NASDAQ-PRPL) Fair Value by Valuation Model

Compare the primary fair value estimate for Purple Innovation Inc (NASDAQ-PRPL) with model-based valuation references such as DCF, Ben Graham, DDM, EPV and comparable-company valuation.

Primary Valuation Read

Fair Value

$6.40

Estimated upside of 3.4% versus the current market price.

Fair Value Confidence

Low

Confidence level for the primary fair value estimate.

DCF Fair Value

$3.45

Discounted cash flow valuation reference.

Ben Graham Formula Value

$0

Classic Ben Graham valuation formula reference.

DDM Fair Value

NM

Dividend discount model valuation reference.

EPV Fair Value

$6.81

Earnings power value estimate.

Comps Fair Value

$6.83

Comparable-company valuation reference.

Analyst Price Target

$20.63

Analysts imply upside of 232.9%.

How to read these valuation models

Use this section to compare the primary fair value estimate for Purple Innovation Inc (NASDAQ-PRPL) with several model-based valuation references. Different models can produce different outputs because each method relies on a different set of assumptions, so the primary fair value estimate should be read alongside the model spread rather than in isolation.

Profitability • Growth

Profitability & Growth for Purple Innovation Inc (NASDAQ-PRPL)

A compact read on revenue, forward revenue expectations, EBITDA and operating profitability trends.

Revenue

460.3 M

Current operating scale indicator.

Revenue Forecast

467.9 M

Forward revenue estimate.

EBITDA

-17.927 M

Current operating profitability reference.

EBITDA Forecast

20.1 M

Forward operating profitability estimate.

How to read profitability and growth

This section helps investors review Purple Innovation Inc (NASDAQ-PRPL) from an operating perspective by combining current scale, forward revenue expectations and EBITDA-related profitability measures.

Quality • Risk

Quality & Financial Risk for Purple Innovation Inc (NASDAQ-PRPL)

Review financial health, earnings quality and balance-sheet risk through Piotroski, Beneish, Altman and cash conversion metrics.

Financial Health

Weak

Financial pressure deserves closer review.

Piotroski Score

3

Weak quality score that deserves closer review.

Beneish M-Score

-3.51

No elevated caution signal from this screen.

Altman Z-Score

-2.0

Lower score that deserves closer risk review.

FCF / Net Income

24.2%

Cash conversion quality indicator.

How to read quality and risk

This section combines quality, balance-sheet and accounting-risk indicators for Purple Innovation Inc (NASDAQ-PRPL). Read the metrics together: no single score is a complete investment conclusion, but the combined view can highlight financial strength, earnings quality and areas that may deserve closer review.

Events • Dividends

Upcoming Events & Dividends for Purple Innovation Inc (NASDAQ-PRPL)

Track the next earnings date, ex-dividend date, dividend payment date, dividend yield and upcoming distribution details where available.

Next Earnings Date

August 10, 2026

Days to Earnings

20

Dividend Payment Date

Not available

Ex-Dividend Date

Not available

Dividend Yield

0.0%

Income yield reference.

Upcoming Dividend

Not available

Data is currently unavailable.

Payment Type

Not available

Data is currently unavailable.

Dividend Currency

Not available

Data is currently unavailable.

Payout Ratio

Not available

Data is currently unavailable.

How to read events and dividends

This section helps investors track time-sensitive items for Purple Innovation Inc (NASDAQ-PRPL), including the next earnings date and dividend-related milestones. These items can matter for short-term volatility, income planning and event-driven positioning.

Stock Forecast • Technical Outlook

Purple Innovation Inc (NASDAQ-PRPL) Stock Forecast & Technical Outlook

Review Purple Innovation Inc (NASDAQ-PRPL) across multiple technical time frames, alongside analyst recommendation data, to form a faster read on market positioning and near-term sentiment.

Technical Signals by Time Frame

Switch between time frames to review the current technical signal for the stock.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 15-minute • intraday
Strong Sell

The 15-minute technical read for Purple Innovation Inc (NASDAQ-PRPL) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 1-hour • short-term
Strong Sell

The 1-hour technical read for Purple Innovation Inc (NASDAQ-PRPL) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: daily • daily
Strong Sell

The daily technical read for Purple Innovation Inc (NASDAQ-PRPL) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: weekly • weekly
Strong Sell

The weekly technical read for Purple Innovation Inc (NASDAQ-PRPL) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: monthly • monthly
Strong Sell

The monthly technical read for Purple Innovation Inc (NASDAQ-PRPL) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Analyst Consensus for Purple Innovation Inc (NASDAQ-PRPL)

A consolidated view of buy, hold and sell recommendations based on the currently available analyst data.

Strong Sell Sell Neutral Buy Strong Buy
Consolidated analyst recommendation mix
Hold

Based on the available recommendation mix, Purple Innovation Inc (NASDAQ-PRPL) has a Hold consensus, with 1 buy, 3 hold and 0 sell recommendations in the current data set.

Buy 1
Hold 3
Sell 0
FAQ • Fast Investor Answers

Purple Innovation Inc (NASDAQ-PRPL) Stock FAQ

Quick answers about Purple Innovation Inc (NASDAQ-PRPL) stock, including fair value, valuation rating, analyst price target, dividends, earnings dates, market capitalization, financial health and other key stock analysis metrics.

Fair Value
$6.40
Estimated upside 3.4%
Valuation Rating
Undervalued
Estimated upside of 3.4%
Analyst Target
$20.63
Implied upside 232.9%
Financial Health
Weak
Current financial-health read

The current fair value estimate for Purple Innovation Inc (NASDAQ-PRPL) is $6.40. This implies an estimated upside of 3.4% versus the current market price.

Based on the current fair value estimate, the stock appears undervalued, with estimated upside of 3.4% versus the current market price.

The available analyst price target for Purple Innovation Inc (NASDAQ-PRPL) is $20.63. The analyst target implies estimated upside of 232.9%.

The current financial health read for Purple Innovation Inc (NASDAQ-PRPL) is Weak. This should be reviewed alongside valuation, profitability, debt and cash-flow quality metrics.

The next earnings date currently listed for Purple Innovation Inc (NASDAQ-PRPL) is August 10, 2026.

Based on the current data, dividend yield is 0.0%.

The current P/E ratio listed for Purple Innovation Inc (NASDAQ-PRPL) is -0.4x. Use it together with growth, margins and sector comparisons rather than as a standalone valuation signal.

The current market capitalization listed for Purple Innovation Inc is 26.68 M.

The current enterprise value listed for Purple Innovation Inc is 213.5 M. Enterprise value can provide a broader valuation view than market capitalization alone because it also considers net debt.

The ticker symbol for Purple Innovation Inc is NASDAQ-PRPL, and the stock is listed on NASDAQ.

Purple Innovation Inc (NASDAQ-PRPL) is listed on NASDAQ.

The current debt-to-total-capital ratio listed for Purple Innovation Inc is 88.8%, which helps investors evaluate the company’s financing structure and leverage profile.

The free float listed for Purple Innovation Inc is 51.8%. Free float helps investors understand how much of the share base is available for public trading.

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