Cricut Inc (CRCT)


Cricut, Inc. is a consumer discretionary company listed on NASDAQ under the ticker CRCT. The company develops and markets a creativity platform that helps users create personalized handmade products across a range of categories, including cards, apparel, mugs, and home décor. Its business is organized into Platform and Products segments and includes connected cutting and crafting machines, accessories, materials, and software.

The product lineup includes the Cricut Joy, Explore, Maker, and Venture families, which are used to cut, write, score, and add decorative effects to materials such as paper, vinyl, wood, leather, and iron-on products. Cricut also offers Design Space, a cloud-based software platform for desktop and mobile use, along with subscription plans and digital content purchases. Its products are sold through retail partners, online channels, distributors, and the company’s website. Cricut was founded in 1969 and is headquartered in South Jordan, Utah.


Jump between the core stock analysis sections, valuation data, fair value models, technical outlook, and FAQ.

Data update note: Fair value and stock analysis metrics are updated after regular market sessions when new data becomes available.
Ticker Fair Value Fair Value Upside/Downside Fair Value Rating Analyst Price Target Analyst Target Upside/Downside Analyst Target Rating Overall Financial Health Upcoming Dividend Ex-Date Dividend Payment Date Upcoming Dividend Dividend Yield Next Earnings Date P/E Ratio Price-to-Book Ratio Price-to-Sales Ratio Market Cap Enterprise Value Total Debt / Total Capital Free Float / Shares Outstanding Altman Z-Score Payout Ratio Free Cash Flow / Net Income
NASDAQ-CRCT
$5.49
20.1% Upside
Undervalued
$3.62
-20.9% Downside
Overvalued
Great
July 7, 2026
July 21, 2026
0.2
4.3%
August 4, 2026
13.1x
2.7x
1.4x
965.5 M
714.3 M
1.1%
22.1%
5.7
276.0%
187.7%
Valuation • Fair Value

Cricut Inc (NASDAQ-CRCT) Fair Value by Valuation Model

Compare the primary fair value estimate for Cricut Inc (NASDAQ-CRCT) with model-based valuation references such as DCF, Ben Graham, DDM, EPV and comparable-company valuation.

Primary Valuation Read

Fair Value

$5.49

Estimated upside of 20.1% versus the current market price.

Fair Value Confidence

High

Confidence level for the primary fair value estimate.

DCF Fair Value

$6.10

Discounted cash flow valuation reference.

Ben Graham Formula Value

$3.86

Classic Ben Graham valuation formula reference.

DDM Fair Value

$1.98

Dividend discount model valuation reference.

EPV Fair Value

$5.54

Earnings power value estimate.

Comps Fair Value

$5.46

Comparable-company valuation reference.

Analyst Price Target

$3.62

Analysts imply downside of 20.9%.

How to read these valuation models

Use this section to compare the primary fair value estimate for Cricut Inc (NASDAQ-CRCT) with several model-based valuation references. Different models can produce different outputs because each method relies on a different set of assumptions, so the primary fair value estimate should be read alongside the model spread rather than in isolation.

Profitability • Growth

Profitability & Growth for Cricut Inc (NASDAQ-CRCT)

A compact read on revenue, forward revenue expectations, EBITDA and operating profitability trends.

Revenue

705.6 M

Current operating scale indicator.

Revenue Forecast

692 M

Forward revenue estimate.

EBITDA

94.267 M

Current operating profitability reference.

EBITDA Forecast

80.714 M

Forward operating profitability estimate.

How to read profitability and growth

This section helps investors review Cricut Inc (NASDAQ-CRCT) from an operating perspective by combining current scale, forward revenue expectations and EBITDA-related profitability measures.

Quality • Risk

Quality & Financial Risk for Cricut Inc (NASDAQ-CRCT)

Review financial health, earnings quality and balance-sheet risk through Piotroski, Beneish, Altman and cash conversion metrics.

Financial Health

Great

Positive financial-health read.

Piotroski Score

8

Relatively strong quality score.

Beneish M-Score

-3.62

No elevated caution signal from this screen.

Altman Z-Score

5.7

Relatively strong balance-sheet zone.

FCF / Net Income

187.7%

Cash conversion quality indicator.

How to read quality and risk

This section combines quality, balance-sheet and accounting-risk indicators for Cricut Inc (NASDAQ-CRCT). Read the metrics together: no single score is a complete investment conclusion, but the combined view can highlight financial strength, earnings quality and areas that may deserve closer review.

Events • Dividends

Upcoming Events & Dividends for Cricut Inc (NASDAQ-CRCT)

Track the next earnings date, ex-dividend date, dividend payment date, dividend yield and upcoming distribution details where available.

Next Earnings Date

August 4, 2026

Days to Earnings

14

Dividend Payment Date

July 21, 2026

Ex-Dividend Date

July 7, 2026

Dividend Yield

4.3%

Income yield reference.

Upcoming Dividend

0.2

Upcoming distribution amount.

Payment Type

Cash

Distribution type as reported in the data.

Dividend Currency

USD

Currency used for the distribution.

Payout Ratio

276.0%

Dividend payout reference.

How to read events and dividends

This section helps investors track time-sensitive items for Cricut Inc (NASDAQ-CRCT), including the next earnings date and dividend-related milestones. These items can matter for short-term volatility, income planning and event-driven positioning.

Stock Forecast • Technical Outlook

Cricut Inc (NASDAQ-CRCT) Stock Forecast & Technical Outlook

Review Cricut Inc (NASDAQ-CRCT) across multiple technical time frames, alongside analyst recommendation data, to form a faster read on market positioning and near-term sentiment.

Technical Signals by Time Frame

Switch between time frames to review the current technical signal for the stock.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 15-minute • intraday
Sell

The 15-minute technical read for Cricut Inc (NASDAQ-CRCT) is currently Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 1-hour • short-term
Strong Sell

The 1-hour technical read for Cricut Inc (NASDAQ-CRCT) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: daily • daily
Strong Buy

The daily technical read for Cricut Inc (NASDAQ-CRCT) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: weekly • weekly
Buy

The weekly technical read for Cricut Inc (NASDAQ-CRCT) is currently Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: monthly • monthly
Strong Sell

The monthly technical read for Cricut Inc (NASDAQ-CRCT) is currently Strong Sell. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Analyst Consensus for Cricut Inc (NASDAQ-CRCT)

A consolidated view of buy, hold and sell recommendations based on the currently available analyst data.

Strong Sell Sell Neutral Buy Strong Buy
Consolidated analyst recommendation mix
Strong Sell

Based on the available recommendation mix, Cricut Inc (NASDAQ-CRCT) has a Strong Sell consensus, with 0 buy, 0 hold and 2 sell recommendations in the current data set.

Buy 0
Hold 0
Sell 2
FAQ Fast Investor Answers

Cricut Inc (NASDAQ-CRCT) Stock FAQ

Quick answers about Cricut Inc (NASDAQ-CRCT) stock, including fair value, valuation rating, analyst price target, dividends, earnings dates, market capitalization, financial health and other key stock analysis metrics.

Fair Value
$5.49
Estimated upside 20.1%
Valuation Rating
Undervalued
Estimated upside of 20.1%
Analyst Target
$3.62
Implied downside 20.9%
Financial Health
Great
Current financial-health read

The current fair value estimate for Cricut Inc (NASDAQ-CRCT) is $5.49. This implies an estimated upside of 20.1% versus the current market price.

Based on the current fair value estimate, the stock appears undervalued, with estimated upside of 20.1% versus the current market price.

The available analyst price target for Cricut Inc (NASDAQ-CRCT) is $3.62. The analyst target implies estimated downside of 20.9%.

The current financial health read for Cricut Inc (NASDAQ-CRCT) is Great. This should be reviewed alongside valuation, profitability, debt and cash-flow quality metrics.

The next earnings date currently listed for Cricut Inc (NASDAQ-CRCT) is August 4, 2026.

Based on the current data, dividend yield is 4.3%, upcoming dividend amount is 0.2, ex-dividend date is July 7, 2026, payment date is July 21, 2026.

The current P/E ratio listed for Cricut Inc (NASDAQ-CRCT) is 13.1x. Use it together with growth, margins and sector comparisons rather than as a standalone valuation signal.

The current market capitalization listed for Cricut Inc is 965.5 M.

The current enterprise value listed for Cricut Inc is 714.3 M. Enterprise value can provide a broader valuation view than market capitalization alone because it also considers net debt.

The ticker symbol for Cricut Inc is NASDAQ-CRCT, and the stock is listed on NASDAQ.

Cricut Inc (NASDAQ-CRCT) is listed on NASDAQ.

The current debt-to-total-capital ratio listed for Cricut Inc is 1.1%, which helps investors evaluate the company’s financing structure and leverage profile.

The free float listed for Cricut Inc is 22.1%. Free float helps investors understand how much of the share base is available for public trading.