Harley-Davidson Inc (HOG)

Harley-Davidson, Inc. is a U.S.-based motorcycle manufacturer with operations in the United States and abroad. As common stock listed on the NYSE, the shares represent equity in the company’s business, which is organized into three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The motor vehicle segment develops and sells motorcycles, related parts, accessories, apparel, and trademark-licensed products through dealers and online channels. LiveWire focuses on electric motorcycles and related products. The financial services arm provides financing for motorcycles and associated products, along with insurance and other protection products, and supports third-party credit card programs tied to the Harley-Davidson brand. The company was founded in 1903 and is headquartered in Milwaukee, Wisconsin.


Jump directly to the stock analysis sections supported by the latest available data.

Data update note: Fair value and stock analysis metrics are updated after regular market sessions when new data becomes available.
Ticker Fair Value Fair Value Upside/Downside Fair Value Rating Analyst Price Target Analyst Target Upside/Downside Analyst Target Rating Overall Financial Health Dividend Yield P/E Ratio Price-to-Book Ratio Price-to-Sales Ratio Market Cap Enterprise Value Total Debt / Total Capital Free Float / Shares Outstanding Altman Z-Score Payout Ratio Free Cash Flow / Net Income
NYSE-HOG
$32.32
11.6% Upside
Fair
$27.90
-3.7% Downside
Fair
Fair
2.6%
14.9x
1.0x
0.7x
3.014 B
4.021 B
43.2%
98.9%
2.2
40.9%
-65.7%
Valuation • Fair Value

Harley-Davidson Inc (NYSE-HOG) Fair Value by Valuation Model

Review the available estimates for Harley-Davidson Inc (NYSE-HOG), including DCF Fair Value, Ben Graham Formula Value, DDM Fair Value, EPV Fair Value, Comps Fair Value.

Primary Valuation Read

Fair Value

$32.32

Estimated upside of 11.6% versus the current market price.

Fair Value Confidence

High

Confidence level for the primary fair value estimate.

DCF Fair Value

$32.53

Discounted cash flow valuation reference.

Ben Graham Formula Value

$21.60

Classic Ben Graham valuation formula reference.

DDM Fair Value

$19.54

Dividend discount model valuation reference.

EPV Fair Value

$49.03

Earnings power value estimate.

Comps Fair Value

$33.59

Comparable-company valuation reference.

Analyst Price Target

$27.90

Analysts imply downside of 3.7%.

How to read these valuation models

Use the 8 available valuation references for Harley-Davidson Inc (NYSE-HOG) as analytical inputs, not a standalone conclusion. Valuation methods can differ because they rely on different assumptions, time horizons and financial inputs; compare the estimates with the current price and the company’s financial quality.

Profitability • Growth

Profitability & Growth for Harley-Davidson Inc (NYSE-HOG)

Review the profitability and growth indicators currently supported by the latest data.

Revenue

4.24 B

Current operating scale indicator.

Revenue Forecast

3.811 B

Forward revenue estimate.

EBITDA

427.4 M

Current operating profitability reference.

EBITDA Forecast

202.8 M

Forward operating profitability estimate.

How to read profitability and growth

This section helps investors review Harley-Davidson Inc (NYSE-HOG) from an operating perspective by combining current scale, forward revenue expectations and EBITDA-related profitability measures.

Quality • Risk

Quality & Financial Risk for Harley-Davidson Inc (NYSE-HOG)

Review the financial quality and risk indicators currently supported by the latest data.

Financial Health

Fair

Mixed or neutral financial-health read.

Piotroski Score

7

Relatively strong quality score.

Beneish M-Score

-2.40

No elevated caution signal from this screen.

Altman Z-Score

2.2

Intermediate risk zone.

FCF / Net Income

-65.7%

Cash conversion quality indicator.

How to read quality and risk

This section combines quality, balance-sheet and accounting-risk indicators for Harley-Davidson Inc (NYSE-HOG). Read the metrics together: no single score is a complete investment conclusion, but the combined view can highlight financial strength, earnings quality and areas that may deserve closer review.

Events • Dividends

Dividend Profile for Harley-Davidson Inc (NYSE-HOG)

Review the dividend metrics currently supported by the latest data.

Dividend Yield

2.6%

Current income yield reference.

Payout Ratio

40.9%

Dividend payout reference.

How to read events and dividends

Review the currently available dividend data for Harley-Davidson Inc (NYSE-HOG). No upcoming company event date is included in the latest data.

Stock Forecast • Technical Outlook

Harley-Davidson Inc (NYSE-HOG) Stock Forecast & Technical Outlook

Review Harley-Davidson Inc (NYSE-HOG) across multiple technical time frames, alongside analyst recommendation data, to form a faster read on market positioning and near-term sentiment.

Technical Signals by Time Frame

Switch between time frames to review the current technical signal for the stock.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 15-minute • intraday
Strong Buy

The 15-minute technical read for Harley-Davidson Inc (NYSE-HOG) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: 1-hour • short-term
Strong Buy

The 1-hour technical read for Harley-Davidson Inc (NYSE-HOG) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: daily • daily
Strong Buy

The daily technical read for Harley-Davidson Inc (NYSE-HOG) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: weekly • weekly
Strong Buy

The weekly technical read for Harley-Davidson Inc (NYSE-HOG) is currently Strong Buy. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Strong Sell Sell Neutral Buy Strong Buy
Time frame: monthly • monthly
Neutral

The monthly technical read for Harley-Davidson Inc (NYSE-HOG) is currently Neutral. Use it as a timing signal only, and compare it with valuation, fundamentals and upcoming events before drawing a broader view.

Analyst Consensus for Harley-Davidson Inc (NYSE-HOG)

A consolidated view of buy, hold and sell recommendations based on the currently available analyst data.

Strong Sell Sell Neutral Buy Strong Buy
Consolidated analyst recommendation mix
Hold

Based on the available recommendation mix, Harley-Davidson Inc (NYSE-HOG) has a Hold consensus, with 6 buy, 7 hold and 2 sell recommendations in the current data set.

Buy 6
Hold 7
Sell 2
FAQ • Fast Investor Answers

Harley-Davidson Inc (NYSE-HOG) Stock FAQ

Data-supported answers about Harley-Davidson Inc (NYSE-HOG), including explicit coverage status where a reliable valuation estimate is not currently available.

Fair Value
$32.32
Estimated upside 11.6%
Valuation Rating
Undervalued
Estimated upside of 11.6%
Analyst Target
$27.90
Implied downside 3.7%
Financial Health
Fair
Current financial-health read

The current fair value estimate for Harley-Davidson Inc (NYSE-HOG) is $32.32. This implies an estimated upside of 11.6% versus the current market price.

Based on the current fair value estimate, the stock appears undervalued, with estimated upside of 11.6% versus the current market price.

The available analyst price target for Harley-Davidson Inc (NYSE-HOG) is $27.90. The analyst target implies estimated downside of 3.7%.

The current financial health read for Harley-Davidson Inc (NYSE-HOG) is Fair. This should be reviewed alongside valuation, profitability, debt and cash-flow quality metrics.

Based on the current data, dividend yield is 2.6%.

The current P/E ratio listed for Harley-Davidson Inc (NYSE-HOG) is 14.9x. Use it together with growth, margins and sector comparisons rather than as a standalone valuation signal.

The current market capitalization listed for Harley-Davidson Inc is 3.014 B.

The current enterprise value listed for Harley-Davidson Inc is 4.021 B. Enterprise value can provide a broader valuation view than market capitalization alone because it also considers net debt.

The ticker symbol for Harley-Davidson Inc is NYSE-HOG, and the stock is listed on NYSE.

Harley-Davidson Inc (NYSE-HOG) is listed on NYSE.

The current debt-to-total-capital ratio listed for Harley-Davidson Inc is 43.2%, which helps investors evaluate the company’s financing structure and leverage profile.

The free float listed for Harley-Davidson Inc is 98.9%. Free float helps investors understand how much of the share base is available for public trading.