Harley-Davidson Inc (HOG)
Harley-Davidson, Inc. is a U.S.-based motorcycle manufacturer with operations in the United States and abroad. As common stock listed on the NYSE, the shares represent equity in the company’s business, which is organized into three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The motor vehicle segment develops and sells motorcycles, related parts, accessories, apparel, and trademark-licensed products through dealers and online channels. LiveWire focuses on electric motorcycles and related products. The financial services arm provides financing for motorcycles and associated products, along with insurance and other protection products, and supports third-party credit card programs tied to the Harley-Davidson brand. The company was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
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| Ticker | Fair Value | Fair Value Upside/Downside | Fair Value Rating | Analyst Price Target | Analyst Target Upside/Downside | Analyst Target Rating | Overall Financial Health | Upcoming Dividend Ex-Date | Dividend Payment Date | Upcoming Dividend | Dividend Yield | Next Earnings Date | P/E Ratio | Price-to-Book Ratio | Price-to-Sales Ratio | Market Cap | Enterprise Value | Total Debt / Total Capital | Free Float / Shares Outstanding | Altman Z-Score | Payout Ratio | Free Cash Flow / Net Income |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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NYSE-HOG
|
$34.16
|
21.4% Upside
|
Undervalued
|
$26.91
|
-4.4% Downside
|
Fair
|
Fair
|
—
|
—
|
0.75
|
2.7%
|
July 23, 2026
|
12.8x
|
1.0x
|
0.7x
|
2.929 B
|
4.054 B
|
42.8%
|
98.9%
|
2.3
|
36.9%
|
19.0%
|
