Pineapple Financial Inc (PAPL)

Pineapple Financial Inc. is a Canada-based financial services company listed on the NYSE under the ticker PAPL. Through its subsidiaries, the company provides mortgage brokerage services and related technology solutions. Its brokerage activities include mortgage consultation, product guidance based on offerings from financial institutions, rate and option information for clients, and support in choosing suitable mortgage solutions. Pineapple also provides back-office and administrative services, including digital onboarding, loan packaging and processing, document collection, client portals, payroll, lender communications, regulatory reporting, compliance support, training, and marketing. In addition, the company offers pre-underwriting support such as credit review, data validation, fraud analysis, appraisal coordination, and analytics, along with insurance products including whole life, permanent life, critical illness, and credit insurance. Pineapple operates the MyPineapple platform for brokerage-related activities and serves mortgage agents, brokers, brokerages, sub-brokers, and consumers. The company was incorporated in 2015 and is headquartered in North York, Canada.

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